Tuesday, August 11, 2015

What’s the best, cheapest Canadian cellphone plan out there?

UPDATE: What’s the best, cheapest Canadian cellphone plan out there?

TORONTO  

  
We’ve all complained about our cellphone plans: locked in a contract, too many hidden fees, not enough data…the list goes on.


But who has time to call every provider, wait on hold for minutes that crawl by, and engage in what could be described as a “challenging” conversation about the best plan available, then compare companies like Rogers, Telus, Bell, Fido, Virgin, , Wind, Koodo, mobilicity and the latest—PC Mobile?

President’s Choice launched new cellphone plans with shorter-than-normal (18 or 30 month) contracts last week. The website lists their “refreshingly simple plans,” which include options to get text updates to track voice and data usage, as well as to limit mobile charges.

John-Kurt Pliniussen, marketing expert and professor at Queen’s University School of Business, said these plans provide “novel options” related to duration.

Pliniussen said typically Canadians have to choose from year-based plans with three-year plans priced to possess the most “perceived value since the phone is virtually free.”

“However, the real key for any consumer is less about the length, but more about the monthly charges she or he will accrue based on their usage needs,” he wrote in an email to Global News.

America’s Verizon Communications has reportedly made an offer to buy newcomers Wind Mobile and possibly Mobilicity, amid what Global News reporter Jamie Sturgeon describes as their struggle to meaningfully win over enough consumers to be viable long-term.




We wanted to know: How do Canada’s cellphone plans compare?


We used a price comparison study conducted for the CRTC in 2012 by Wall Communications Inc. to find the average use of phone minutes and texts per month, and created a script which was read verbatim to each of the nine companies listed above. When asked (only by Telus and Mobilicity) the user location was Toronto, Ont.




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